A Shipping Policy is the document where an ecommerce store informs customers about the conditions around the shipping of goods. Your Shipping Policy should inform your customers (or potential customers) about the following:
While a Shipping Policy isn’t required by law, it’s definitely recommended by ecommerce best practices for managing customer expectations.
This is because it lets them know two key things that matter to every consumer:
If it takes too long for a customer to figure out how much you charge for shipping and generally how long an item will take to arrive, the customer will probably buy elsewhere and you’ll be losing business.
Providing an easily accessible Shipping Policy that has clear information can help you gain and retain customers.
A Shipping Policy isn’t to be confused with a Return and Refund Policy. A Return and Refund Policy lets customers know:
In summary, a Shipping Policy lets customers know details about how to get goods into their homes, while a Return/Refund Policy lets customers know what their options are after goods are delivered in the event that the customer wants to send the goods back.
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